AI Voice Agents

Background

Our client, a growth-stage company expanding into multiple international markets, needed to scale their outbound sales operation quickly. Their sales team was spending the majority of their time on initial qualification calls, conversations that often lasted under a minute before determining whether a prospect was worth pursuing. With target markets spanning the UK, USA, Australia, and Morocco, the challenge was not just volume. It was coverage across time zones and the cost of hiring SDRs in each region.

The Challenge

The company faced a familiar growth bottleneck. manual outbound calling does not scale. Their existing process required sales reps to manually dial through lead lists, leave voicemails, track outcomes in spreadsheets, and repeat the process across four different time zones.

The Solution

We designed and built an AI-powered voice agent system using three core technologies: n8n for workflow orchestration, Vapi for conversational AI, and Twilio for the telephony infrastructure. This created a fully autonomous system.

How It Works:

1. The workflow pulls lead data from the client's existing Google Sheet.
2. Each lead is checked to avoid duplicate calls.
3. The system initiates an outbound call via Vapi with lead context (name, company, country).
4. The AI agent conducts the initial qualification conversation.
5. Call results, duration, and qualification status are written back to the sheet in real-time.